How to build a stronger business by location intelligence?

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How to build a stronger business  by location intelligence?

 According to a Forbes report, 80 percent of business data is associated with the location in some way.

 In the last few years, there has been a rapid increase in the use of location based data in the business world.  Not only are businesses using location intelligence on a large scale, from sending personalized offers to their customers to knowing about the competition there before deciding the location of the store, but customers are also looking for restaurants to find doctors.  Are in use  In such a situation, why do business people lag behind in taking advantage of location based data? Forbes report also shows that 80% of the data of any business organization is connected to the location in some way.  In such a situation, location intelligence comes in handy.  Know how to strengthen business location intelligence -

•  What is location intelligence

 Location Intelligence helps organizations provide location-based services to find solutions to business problems and manage their assets.  This technology can collect and analyze various types of datasets such as GPS data, football traffic and points of sale data.  This information is then displayed in a map-centric interface that allows users to identify the factors that can affect the performance of their business at different locations.

•  Find the Best Location for a New Store

  To determine the location of a new store, you have to take care of the factors such as the population of that area, the average economic condition of the people, its distance from the places affecting your business such as offices, schools, hospitals, etc.  Status of transportation facilities.  It can take a lot of time for the market to gather all these data at its level and analyze, but with the help of location intelligence, many questions can be answered easily and without going to the location.

•  The personal offers

 It is not enough to just give the customers what they ask about you, but it is also necessary to give them personalized offers and services knowing their buying and buying habits along with their likes and dislikes.  Location Intelligence can tell you which of your customers want a better shopping experience and which customer will like it when home delivery facilities are faster.  In this way you can open many new possibilities by using location intelligence on the data gathered by your business.

 Improve your work capacity

•  The mapping of data and location intelligence allows delivery services to a great extent in verifying the address so that goods do not reach the wrong address and avoid customer hassles and business losses.  With the help of location intelligence delivering delivery, you can catch the fastest route while avoiding road blocks.  Even businesses can plan their packing facilities like warehouse.  In this way location intelligence can greatly improve the performance of many processes.

•  Useful with Business Intelligence

  Every business uses analytics and business intelligence to gather work information from its performance data.  If location intelligence is also used with them, the business can get more information from the same data.  For example, a marketing campaign can be found in which area it performed well and said it did not succeed.  By knowing the location of their customers, businesses will be able to easily decide which method will be most effective for advertising.