These analytics tools will work in the marketing strategy of the business

These analytics tools will work in the marketing strategy of the business

  Analytics play an important role in marketing strategy, so Due to which social media marketing is also not untouched. To make maximum use of social media for business, here are some analytics tools that can help you improve your social media marketing strategy integrated with Google Analytics.

Rival IQ
The tool analyzes posts, likes and comments from major social media channels such as Facebook, Instagram, Twitter and Pinterest. Being integrated with Google Analytics, It makes your customers aware of the way to reach you, and the activity of your customers. It analyzes Facebook and Instagram aids separately so that you can get the most out of it. Also this tool shows demographics, unfollowers and their active times of your Instagram audience. If you wish, you can also avail automatic reports in the inbox.

Awario
When your business is mentioned in the online world, this social media monitoring tool with powerful analytics elements analyzes them and provides you with data like their reach, growth, languages, their location and their sentiments. If someone has used keywords from your brand or industry on social media, the video analyzes those people and also shows you a list of social media influencers in your field. Not only this, but with the help of this you can also compare social media performance of yourself and your competitors.