Many leaders like Tim Cook use non-time to increase creativity

When the founders of Nest pitched their idea, venture capitalists refused funding, mistaking it for a common thermostat.  But then Kliner Perkis provided the capital, as the Nest founders were convinced that their product was driven by imagination and creativity, and had the potential to make a difference in people's lives.  Google's recent purchase of Nest for $3.2 billion clearly shows that creative thinking can lead you to success.  In this connection, performance expert Steven Kotler also shared his point of view on TED and said that three things can boost your creativity - good mood, no time and knowing your limits.


Your good mood helps activate the ACC in the brain

Neuroscientist Mark Beaman and Drexel University psychologist John Konios found in the study that when people solve a problem with their own insight, activity in the anterior cingulate cortex (ACC) inside their brain increases.  ACC also alerts you to ideas that aren't too obvious, leading to creativity.  Scientists also found that a good mood helps the ACC to grow.


non-time is important

Apple CEO Tim Cook and Shark Tank investor Kevin Oliari wake up early in the morning to devote time to fresh energy and creative thinking away from distractions.  According to Steven, 4 in the morning to 7:30 is the non-time when you can expand the imagination and see things from a different perspective, free from any pressure and problems.


Inside the Box Ho Thinking

The American jazz pianist Charles Mingus said that improvisation is possible only when the limits of something are known.  In a study conducted at Ryder University, one group of students was asked to rhyme with some words, while the other group was asked to do so without giving words, to understand the relationship between creativity and boundaries.  The result was that the first group performed better every time.  Steven also believes that if you know your start and end point then you can complete your work in a better way.