These new trades of personal branding will determine your success in career

These new trades of personal branding will determine your success in career

Today, the world has transformed into a digital world, in which it is not surprising to change itself at a rapid pace. The importance of personal branding to remain valuable as an employee in this digital world cannot be denied. Whatever your field, establishing yourself as a brand can make you a success in your career. However, it is also necessary to keep an eye on the personal branding trends that are currently gaining momentum. If you keep these in mind while making career goals and plans, then it helps the employer to remain relevant. Here, the personal branding expert, William Arruda, describes six such trades that may prove beneficial for you in the near future.

• Nexting - the duration of jobs is getting shorter now

Effective personal branding requires autonomy and attribution, not the duration of the job. According to market research company Forrester Research, today's vagrant workers are expected to have 15 or more jobs in their lives. The 2018 Millennial Survey of Deloitte states that the estimated duration of Generation G's engagement with its employer is less than two years. In such a situation, you can see that the trend of spending your whole life in one company is towards the end. So you should always think about 'what next' and be ready for it.

• Brandscaping - Get everyone's attention with your message

There is already a lot of noise in the world of branding, it is constantly increasing. To hear your voice in this noise, you will need to focus. If your message is not clear and consented then your voice is sure to be lost in the noise. Brandscaping means removing those non-essential things that distract people's attention so that you can send a powerful message. The same effective personal branding means deciding the one thing for which you want to be famous. If you give the same message, again and again, it will definitely be heard above the noise and notice.

• Eucasting - befriending videos while living

Now two trends are coming in which are clearing the way to make video the most important medium for business communications. The first of these is remote work and the second is the securing of text-based communications. Video helps you establish communication with anyone and connect emotionally. As a powerful and valuable medium, the video will soon replace email and texting. YouTube has already become the second-largest search engine in the world after Google. Video conferences will also soon become a common practice. You need to be comfortable with the video until this happens.

• Digital First - First impressions created on the web

 We are living in a relationship economy were influencing other people is very important for success. Mitch Joel, the author of the book Control Alt Delete, talks about the digital-first posture. They say that whenever we want to know something about something or a person, we first turn to the web. If your first impression is not good there, you will lose opportunities and will be left behind, so take care of your digital brand.

• Treadmill learning - learning is becoming a daily activity

Gone are the days when employees depended on their company to get learning opportunities. Most of its responsibility is now on your own shoulders. Your company can provide you with learning experiences, but it is up to you to participate in them, learn and implement the learned. Due to the fast pace of changes in the workplace, learning has become a daily activity. You can think of it as running on a treadmill. Just as one cannot stand upright on a running treadmill and is afraid of falling if he does not run further, similarly there is a fear of losing his relevance if he does not learn.

• Flextraprenship - Entrepreneurship is becoming flexible

Now the boundaries between perceptions of working for another company and working for your company are blurring. In other words, the difference between entrepreneurs and intrapreneurs (employees with entrepreneurial mindset) is disappearing. Now there is a great demand for entrepreneurs among the eminent employers. You just have to adopt this mantra - I am the CEO of my brand. Keeping this in mind while working for a company, try Honor's Mind-Set.