attention of our Investors and customers by elevator pitch

It is essential for aspiring and established entrepreneurs to be able to communicate their startup value proposition to their potential investors and customers. That's why good communicators develop such capabilities in themselves that they can catch the attention of their investors and customers by saying their entire things in the elevator peaches. According to business coach and author, Mark Wiskup, speaking on the elevator pitch is a special ability that attracts the attention of your investors and customers in the first meeting, and that too in such a time as you enter an elevator It takes to go down and cross the building's lobby. In other words, in about 1 minute time, without making any mistake, reach your audience. Information about some such errors is being given here, which you can get by getting the attention of your investors and your customers through your elevator pitch and leave a deep impact on them.

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Trying to provide an interesting background

No matter how much effort you have made in the journey of entrepreneurship so far, it is meaningless to talk about your journey until your investors or customers understands your problem, its solution and its impact on yourself. So save your entrepreneurship story for another meeting when you have benefited from those efforts.

Don't take data help

It is always beneficial to put forth your point with conviction, but marketing terms like improve productivity or lower cast will not be able to present your point well. Instead, you put forward such clear figures, which can be understood in some context like your cast will decrease by 40% or it will increase your productivity by 50%.

Highlighting more solutions than your team

Since investors invest in you and your team more than your solution, it is important to know that you are ahead of your competitors due to your strengths or previous records.

Focusing on features rather than competitiveness

Customers always think of alternatives and investors always think of competitors. Talking only about technology and features can take them away from you. Therefore, you should try to highlight your unique advantages, added value, market sensibilities, limits of competitors and intellectual property.

Speak up first impression

It is believed that the attention span of the investors is limited to only 30 to 60 seconds or 150 to 200 words. To take advantage of this attention span, if you want to add more words to your pitch by speaking more quickly, it will create a bad first impression, and you will also miss the key points of the message in their attention. So be foxed to catch the attention of your investors and customers, and keep track of deadlines.

Use your best line at the end

If you expect that people will listen to you carefully till the end and hence you can use your best line to end your talk, then this bet may also be counterproductive for you. The good strategy will be that you start your talk from your best line. The best way to attract the attention of any investors is to give your unique solution by giving a brief definition of the problem. For example I have patented a new tire which is able to cover double the cost at half the cost.

Forget the next step

You should not expect to get an investment promise or deal with the customer from the very first minute. Therefore, the last main element of every elevator pitch should be to request a follow-up session so that you can tell them other details and also answer their questions.

Trust your words only

To help you answer the questions, you should put something together so that you can hand over the investors or customers. While the executive summary of your pallet will be right for investors, samples, demo devices or brochures for customers will strengthen your message. All these things will also strengthen your preparation and seriousness.

attention of our Investors and customers by elevator pitch