These corporate accelerators will help startups grow

These corporate accelerators will help startups grow

The country has seen a wide range of startups emerging over the past decade.  In today's time, the focus of entrepreneurs is on health care, digital payments, education and other such areas.  However, while growing their startup, they also face many difficulties in the initial stages where corporate accelerator programs come to their aid.  These programs serve as a bridge between startups and corporate firms as well as help in shaping startups.  Corporate accelerators, those seed accelerators are called, Those sponsored by a for-profit corporation. These accelerators guide startups by giving them practical business applications in the industry and also provide an opportunity to connect with experts and investors. Here are information about such accelerator programs in which emerging startups of the country can get a new direction by participating.  Can.

Oracle Startup Cloud Accelerator
The program was launched in 2017 by California-based IT technology company Oracle.  Running in two batches every year, this six-month long residential program selects five to six startups innovating in different areas of technology at once.  Selected startups is provided with many facilities including technical and business express access to mentorship, technology access, free Oracle cloud credits and access to Oracle customers, partners and investors. Startups such as HemoZo and Suestlabs have been named among those taking advantage of technologies such as machine learning, big data and AI.  The firm has also introduced non-residential global programs such as Oracle scale-up ecosystem.

Geogenext
This accelerator program, started by Reliance Industries in 2013, focuses on entrepreneurs working in the social sector.  Its four-week program helps seed-stage startups gain mentorship from industry exports, thought leaders, and the company's leadership team.  Startups such as LegalDesk, Bodhi Health Education and Call Ambulance have emerged from this program running in corporate partnerships like IBM, Google Cloud, Accenture and Amazon Web Services.

Amazon Launchpad
The program was launched in India in December 2016, a year and a half after its launch in the US.  Through this, startups get a platform for Amazon customers across the country and the world to launch, market and distribute their products. For this the company has joined hands with the Department for Promotion of Industry and Internal Trade for Startup India Initiative.  This allows the company to use Startup India's self-service HR, legal templates and other resources to grow its business. The platform's best-selling brands include Alpino Foods and Beardo.

Target Accelerator Program
US-based retailer Target focuses on technology-driven and technology-oriented disruptive ideas through its four-month intensive program prioritizing retail startups.  The special thing is that the program aims to improve the business as well as tap India's startup ecosystem while improving the business of Target.  On the other hand, for startups with an innovative product or service, preference is given to the target business or retail industry.  Its screening and selection process includes several stages ranging from online applications to face-to-face pitching.

Maruti Suzuki Mobility & Automobile Innovation Lab
Maruti Suzuki has launched this program in partnership with Indo-Japanese seed fund and co-creation center GHV Accelerator.  Launched in January 2019, this four-month program guides early-stage startups leading to innovation in the automobile sector.  This program provides proof of concept to monitor, optimize business models and other key areas.  Facilities such as 'need gap' mapping, mentoring sessions, industry testing and feedback and interaction with domain experts are offered.  Its applicants are required to have a business plan with information on market needs and potential.


 In 2008, the first accelerator placed steps in the country.
 There are currently more than 70 startup accelerators.
 There are close to 39 thousand operational startups in India.
 Accelerators and incubators of more than 50 MCs are active.